Fundamentals of School Marketing - Johanna M. Lockhart - Books - Bloomsbury Publishing Plc - 9781475829952 - September 8, 2016
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Johanna M. Lockhart
Fundamentals of School Marketing

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Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trend.

154 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 8, 2016
ISBN13 9781475829952
Publishers Bloomsbury Publishing Plc
Pages 154
Dimensions 161 × 236 × 15 mm   ·   382 g
Language English  

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