Corporate Discourse - Bloomsbury Discourse - Breeze, Ruth (University of Navarra, Spain) - Books - Bloomsbury Publishing PLC - 9781474222877 - February 26, 2015
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Breeze, Ruth (University of Navarra, Spain)
Corporate Discourse - Bloomsbury Discourse

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Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

224 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 26, 2015
ISBN13 9781474222877
Publishers Bloomsbury Publishing PLC
Pages 224
Dimensions 156 × 235 × 14 mm   ·   308 g
Language English  

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