David Brinberg
Perspectives on Methodology in Consumer Research David Brinberg Softcover reprint of the original 1st ed. 1986 edition

Name: Perspectives on Methodology in Consumer Research
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Author: David Brinberg

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Perspectives on Methodology in Consumer Research

David Brinberg

Softcover reprint of the original 1st ed. 1986 edition

This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.

320 pages, biography

Media	Books Paperback Book (Book with soft cover and glued back)
Released	December 14, 2011
ISBN13	9781461386117
Publishers	Springer-Verlag New York Inc.
Pages	301
Dimensions	155 × 235 × 17 mm · 449 g
Language	English
Editor	Brinberg, David
Editor	Lutz, Richard J.