Agricultural Marketing and Consumer Behavior in a Changing World - Klaus G Nter Grunert - Books - Springer-Verlag New York Inc. - 9781461378792 - September 30, 2012
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Agricultural Marketing and Consumer Behavior in a Changing World Softcover reprint of the original 1st ed. 1997 edition

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The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector.


315 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2012
ISBN13 9781461378792
Publishers Springer-Verlag New York Inc.
Pages 315
Dimensions 155 × 235 × 17 mm   ·   467 g
Language English  
Editor Grunert, Klaus Gunter
Editor Steenkamp, Jan-Benedict E.M.
Editor Van Tilburg, Aad
Editor Wedel, Michel
Editor Wierenga, Berend

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