Managing Sustainable Innovation: The Driver for Global Growth - Ian E. Maxwell - Books - Springer-Verlag New York Inc. - 9781441946829 - November 5, 2010
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Ian E. Maxwell
Managing Sustainable Innovation: The Driver for Global Growth Softcover reprint of hardcover 1st ed. 2009 edition

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This book details a novel approach to innovation that emphasizes sustainable and renewable practices. It discusses such companies as Google and Genentech to show how this style of innovation produces sustainable high growth and strong shareholder returns.

200 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 5, 2010
ISBN13 9781441946829
Publishers Springer-Verlag New York Inc.
Pages 200
Dimensions 155 × 235 × 9 mm   ·   254 g
Language English  

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