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True Story: How to Combine Story and Action to Transform Your Business Ty Montague
True Story: How to Combine Story and Action to Transform Your Business
Ty Montague
All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.
240 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 16, 2013 |
| ISBN13 | 9781422170687 |
| Publishers | Harvard Business Review Press |
| Pages | 240 |
| Dimensions | 164 × 242 × 22 mm · 451 g |
| Language | English |
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