Tell your friends about this item:
Private Label Strategy: How to Meet the Store Brand Challenge Nirmalya Kumar
Private Label Strategy: How to Meet the Store Brand Challenge
Nirmalya Kumar
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.
288 pages, ill
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 13, 2007 |
| ISBN13 | 9781422101674 |
| Publishers | Harvard Business Review Press |
| Pages | 288 |
| Dimensions | 166 × 240 × 26 mm · 573 g |
| Language | English |
More by Nirmalya Kumar
Show all
Mere med samme udgiver
![Cover for W. Chan Kim · Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover Book) [Enhanced edition] (2026)](https://imusic.b-cdn.net/images/item/original/087/9798892793087.jpg?w-chan-kim-2026-blue-ocean-strategy-enhanced-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-hardcover-book&class=scaled&v=1777031524)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Artificial Intelligence - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/820/9798892792820.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-artificial-intelligence-hbr-s-10-must-reads-paperback-book&class=scaled&v=1768847129)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Leading Digital Transformation, Updated and Expanded (featuring "Discovery-Driven Digital Transformation" by Rita McGrath and Ryan McManus) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/929/9798892792929.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-leading-digital-transformation-updated-and-expanded-featuring-discovery-driven-digital-transformation-by-rita-mcgrath-and-ryan-mcmanus-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Building a Great Culture, Updated and Expanded (featuring "What People Get Wrong About Psychological Safety" by Amy C. Edmondson and Michaela J. Kerrissey) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/967/9798892792967.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-building-a-great-culture-updated-and-expanded-featuring-what-people-get-wrong-about-psychological-safety-by-amy-c-edmondson-and-michaela-j-kerrissey-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Communication, Updated and Expanded (featuring "The Surprising Power of Questions" by Alison Wood Brooks and Leslie K. John) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/981/9798892792981.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-communication-updated-and-expanded-featuring-the-surprising-power-of-questions-by-alison-wood-brooks-and-leslie-k-john-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Decision-Making, Updated and Expanded (featuring "The Irreplaceable Value of Human Decision-Making in the Age of AI" by Martin Reeves, Mihnea Moldoveanu, and Adam Job) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/001/9798892793001.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-decision-making-updated-and-expanded-featuring-the-irreplaceable-value-of-human-decision-making-in-the-age-of-ai-by-martin-reeves-mihnea-moldoveanu-and-adam-job-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Innovation, Updated & Expanded (featuring "What Is Disruptive Innovation?" by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald) - HBR's 10 Must Reads (Paperback Book) [Updated & Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/025/9798892793025.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-innovation-updated-expanded-featuring-what-is-disruptive-innovation-by-clayton-m-christensen-michael-e-raynor-and-rory-mcdonald-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/049/9798892793049.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-marketing-updated-and-expanded-featuring-marketing-myopia-by-theodore-levitt-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762672609)
![Cover for Harvard Business Review · HBR's 10 Must Reads for New Managers, Updated and Expanded (featuring "Becoming the Boss" by Linda A. Hill) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/063/9798892793063.jpg?harvard-business-review-2026-hbr-s-10-must-reads-for-new-managers-updated-and-expanded-featuring-becoming-the-boss-by-linda-a-hill-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
See all of Nirmalya Kumar ( e.g. Hardcover Book , Paperback Book and Book )