What the New Breed of CMOs Know That You Don't - MaryLee Sachs - Books - Taylor & Francis Ltd - 9781409455721 - July 11, 2013
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MaryLee Sachs
What the New Breed of CMOs Know That You Don't 1st edition

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MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Don't speaks to the future of marketing, the strategic value of the function and the role of the CMO.

160 pages, Includes 11 B&W figures, 2 tables and 52 photographs

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 11, 2013
ISBN13 9781409455721
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 180 × 250 × 16 mm   ·   532 g
Language English  

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