Relational Political Marketing in Party-Centred Democracies: Because We Deserve It - Helene P.M. Johansen - Books - Taylor & Francis Ltd - 9781409439059 - February 28, 2012
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Helene P.M. Johansen
Relational Political Marketing in Party-Centred Democracies: Because We Deserve It New edition

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Offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and political marketing.

200 pages, includes 28 b&w illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 28, 2012
ISBN13 9781409439059
Publishers Taylor & Francis Ltd
Pages 240
Dimensions 156 × 234 × 14 mm   ·   566 g
Language English  

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