The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online - Gerry McGovern - Books - Bloomsbury Publishing PLC - 9781408114421 - July 15, 2010
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Gerry McGovern
The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

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Every website has a 'long neck' - a small set of tasks that are very important to your customers. If these tasks aren't easy and fast to complete, your customers will go elsewhere. In this book, Web content expert Gerry McGovern offers tried and tested tips to make your website the commercial asset it really should be.

224 pages, Screen shots

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 15, 2010
ISBN13 9781408114421
Publishers Bloomsbury Publishing PLC
Pages 224
Dimensions 174 × 234 × 13 mm   ·   385 g

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