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Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business Kraus, Jim (Buyer Persona Institute (BPI)) 2nd edition
Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business
Kraus, Jim (Buyer Persona Institute (BPI))
240 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 22, 2024 |
| ISBN13 | 9781394236336 |
| Publishers | John Wiley & Sons Inc |
| Pages | 240 |
| Dimensions | 161 × 236 × 20 mm · 504 g |
| Language | English |