Marketing in Creative Industries: Value, Experience and Creativity - Troilo, Gabriele (Universita Bocconi di Milano, Milano) - Books - Bloomsbury Publishing PLC - 9781350522602 - October 16, 2025
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Troilo, Gabriele (Universita Bocconi di Milano, Milano)
Marketing in Creative Industries: Value, Experience and Creativity 2nd edition

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Focusing on the author’s innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts industries.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 16, 2025
ISBN13 9781350522602
Publishers Bloomsbury Publishing PLC
Pages 528
Dimensions 190 × 245 × 32 mm   ·   988 g

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