Applying Qualitative Methods to Marketing Management Research - - Books - Palgrave Macmillan - 9781349725069 - December 16, 2003
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Applying Qualitative Methods to Marketing Management Research 1st ed. 2004 edition

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Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

292 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 16, 2003
ISBN13 9781349725069
Publishers Palgrave Macmillan
Pages 292
Dimensions 150 × 220 × 10 mm   ·   403 g
Language English  
Editor Buber, R.
Editor Gadner, J.
Editor Richards, L.

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