Intellectual Property Rights Management: Rookies, Dealers and Strategists - L. Alkaersig - Books - Palgrave Macmillan - 9781349500536 - 2015
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L. Alkaersig
Intellectual Property Rights Management: Rookies, Dealers and Strategists 1st ed. 2015 edition

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This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.

195 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2015
ISBN13 9781349500536
Publishers Palgrave Macmillan
Pages 195
Dimensions 143 × 218 × 18 mm   ·   298 g
Language English  

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