Real Luxury: How Luxury Brands Can Create Value for the Long Term - M. Pinkhasov - Books - Palgrave Macmillan - 9781349484232 - 2014
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M. Pinkhasov
Real Luxury: How Luxury Brands Can Create Value for the Long Term 1st ed. 2014 edition

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Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

228 pages, VIII, 228 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2014
ISBN13 9781349484232
Publishers Palgrave Macmillan
Pages 228
Dimensions 150 × 220 × 10 mm   ·   281 g

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