Marketing Big Oil: Brand Lessons from the World's Largest Companies - M. Robinson - Books - Palgrave Macmillan - 9781349482269 - July 4, 2014
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M. Robinson
Marketing Big Oil: Brand Lessons from the World's Largest Companies 1st ed. 2014 edition

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Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

153 pages, 2 Illustrations, black and white; X, 153 p. 2 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 4, 2014
ISBN13 9781349482269
Publishers Palgrave Macmillan
Pages 153
Dimensions 150 × 220 × 10 mm   ·   195 g

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