The Marketing Environment (RLE Marketing) - Routledge Library Editions: Marketing - Dawson, John (University of Edinburgh, UK) - Books - Taylor & Francis Ltd - 9781138989566 - November 26, 2015
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Dawson, John (University of Edinburgh, UK)
The Marketing Environment (RLE Marketing) - Routledge Library Editions: Marketing 1st edition

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This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2015
ISBN13 9781138989566
Publishers Taylor & Francis Ltd
Pages 380
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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