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The Economic Implications of Advertising (RLE Advertising) - Routledge Library Editions: Advertising Otto Firestone 1st edition
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The Economic Implications of Advertising (RLE Advertising) - Routledge Library Editions: Advertising
Otto Firestone
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.
First published in 1967.
232 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 21, 2015 |
| ISBN13 | 9781138989108 |
| Publishers | Taylor & Francis Ltd |
| Pages | 232 |
| Dimensions | 150 × 220 × 10 mm · 453 g |
| Language | English |
