The Early Advertising Scene (RLE Marketing) - Routledge Library Editions: Marketing - Harden B. Leachman - Books - Taylor & Francis Ltd - 9781138989092 - December 21, 2015
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Harden B. Leachman
The Early Advertising Scene (RLE Marketing) - Routledge Library Editions: Marketing 1st edition

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Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 21, 2015
ISBN13 9781138989092
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 150 × 220 × 10 mm   ·   470 g
Language English  

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