Marketing (RLE Marketing): The Management Way - Routledge Library Editions: Marketing - Arnold K. Weinstein - Books - Taylor & Francis Ltd - 9781138980518 - November 26, 2015
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Arnold K. Weinstein
Marketing (RLE Marketing): The Management Way - Routledge Library Editions: Marketing 1st edition

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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

230 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2015
ISBN13 9781138980518
Publishers Taylor & Francis Ltd
Pages 230
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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