Industrial Marketing Research (RLE Marketing): Management and Technique - Routledge Library Editions: Marketing - Nicholas Stacey - Books - Taylor & Francis Ltd - 9781138972650 - November 26, 2015
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Nicholas Stacey
Industrial Marketing Research (RLE Marketing): Management and Technique - Routledge Library Editions: Marketing 1st edition

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The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

290 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2015
ISBN13 9781138972650
Publishers Taylor & Francis Ltd
Pages 290
Dimensions 150 × 220 × 10 mm   ·   540 g
Language English  

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