Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) - Routledge Library Editions: Marketing - Stuart St P Slatter - Books - Taylor & Francis Ltd - 9781138971363 - December 11, 2015
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Stuart St P Slatter
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) - Routledge Library Editions: Marketing 1st edition

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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

152 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 11, 2015
ISBN13 9781138971363
Publishers Taylor & Francis Ltd
Pages 152
Dimensions 150 × 220 × 10 mm   ·   280 g
Language English  

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