Nonmarket Strategic Management - Voinea, Cosmina Lelia (Radboud University, Nijmegen, Netherlands) - Books - Taylor & Francis Ltd - 9781138918290 - June 22, 2017
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Voinea, Cosmina Lelia (Radboud University, Nijmegen, Netherlands)
Nonmarket Strategic Management 1st edition

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With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.

224 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 22, 2017
ISBN13 9781138918290
Publishers Taylor & Francis Ltd
Pages 172
Dimensions 158 × 234 × 10 mm   ·   272 g
Language English  

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