The New Consumer Psychology: Scanning buying behavior with MRI of the mind - Whang, Sang Min (Leo) (Yonsei University, South Korea) - Books - Taylor & Francis Ltd - 9781138898936 - November 3, 2015
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Whang, Sang Min (Leo) (Yonsei University, South Korea)
The New Consumer Psychology: Scanning buying behavior with MRI of the mind 1st edition

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The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires.

246 pages, 105 black & white illustrations, 20 black & white tables, 105 black & white halftones

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 3, 2015
ISBN13 9781138898936
Publishers Taylor & Francis Ltd
Pages 202
Dimensions 234 × 158 × 25 mm   ·   328 g
Language English  

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