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Brands and Brand Management: Contemporary Research Perspectives - Marketing and Consumer Psychology Series 1st edition
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Brands and Brand Management: Contemporary Research Perspectives - Marketing and Consumer Psychology Series
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
344 pages, 9 black & white tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 28, 2015 |
| ISBN13 | 9781138882706 |
| Publishers | Taylor & Francis Ltd |
| Pages | 344 |
| Dimensions | 152 × 229 × 20 mm · 640 g |
| Language | English |
| Editor | Ahluwalia, Rohini |
| Editor | Loken, Barbara |
