Reasonable Risk: Alcohol in Perspective - ICAP Series on Alcohol in Society - Martinic, Ph.D., Marjana - Books - Taylor & Francis Ltd - 9781138872752 - April 23, 2015
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Reasonable Risk: Alcohol in Perspective - ICAP Series on Alcohol in Society 1st edition

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Reasonable Risk examines the concept of risk as it applies to everyday life in general and to alcohol consumption specifically. The book addresses how we assess risks (and benefits), and the strategies we use to manage them. It examines the elements that shape our perceptions of risk-cultural influences, social factors, and how we are presented with information about risk. The final chapter of the book focuses on the role of risk in policy formulation, examining in particular how alcohol policies are developed within the context of individual and societal responsibility.


200 pages, 8 Halftones, black and white; 7 Tables, black and white; 5 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 23, 2015
ISBN13 9781138872752
Publishers Taylor & Francis Ltd
Pages 200
Dimensions 150 × 220 × 10 mm   ·   294 g
Language English  

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