Brand Meaning: Meaning, Myth and Mystique in Today’s Brands - Batey, Mark (Independent Brand Consultant, USA) - Books - Taylor & Francis Ltd - 9781138839410 - December 18, 2015
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Batey, Mark (Independent Brand Consultant, USA)
Brand Meaning: Meaning, Myth and Mystique in Today’s Brands 2nd edition

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This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning.

228 pages, 6 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 18, 2015
ISBN13 9781138839410
Publishers Taylor & Francis Ltd
Pages 230
Dimensions 152 × 229 × 26 mm   ·   460 g
Language English  

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