Ethnic Marketing: Culturally sensitive theory and practice - Pires, Guilherme (University of Newcastle, Australia) - Books - Taylor & Francis Ltd - 9781138832206 - December 12, 2016
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Pires, Guilherme (University of Newcastle, Australia)
Ethnic Marketing: Culturally sensitive theory and practice 1st edition

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Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

364 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2016
ISBN13 9781138832206
Publishers Taylor & Francis Ltd
Pages 382
Dimensions 150 × 220 × 10 mm   ·   590 g
Language English  

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