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The Dark Side of CRM: Customers, Relationships and Management Bang Nguyen 1st edition
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The Dark Side of CRM: Customers, Relationships and Management
Bang Nguyen
The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
322 pages, 17 black & white illustrations, 13 black & white tables, 17 black & white line drawings
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 4, 2015 |
| ISBN13 | 9781138803329 |
| Publishers | Taylor & Francis Ltd |
| Pages | 304 |
| Dimensions | 161 × 236 × 18 mm · 504 g |
| Language | English |
| Editor | Canhoto, Ana Isabel (Oxford Brookes University, UK) |
| Editor | Nguyen, Bang (East China University of Science and Technology, China) |
| Editor | Simkin, Lyndon (University of Coventry, UK) |
