Global Sport Marketing: Contemporary Issues and Practice - Routledge Research in Sport Business and Management - Michel Desbordes - Books - Taylor & Francis Ltd - 9781138795822 - July 17, 2014
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Michel Desbordes
Global Sport Marketing: Contemporary Issues and Practice - Routledge Research in Sport Business and Management 1st edition

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This study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

208 pages, illustrations (black and white)

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 17, 2014
ISBN13 9781138795822
Publishers Taylor & Francis Ltd
Genre Aspects (Academic) > Business Aspects
Pages 208
Dimensions 157 × 235 × 22 mm   ·   322 g
Language English  
Editor Desbordes, Michel
Editor Richelieu, Andre (Universite Laval, Canada)

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