The Advertising Agency (RLE Marketing): Procedure and Practice - Routledge Library Editions: Marketing - Floyd Y. Keeler - Books - Taylor & Francis Ltd - 9781138794382 - August 22, 2014
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Floyd Y. Keeler
The Advertising Agency (RLE Marketing): Procedure and Practice - Routledge Library Editions: Marketing 1st edition

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This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

314 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 22, 2014
ISBN13 9781138794382
Publishers Taylor & Francis Ltd
Pages 314
Dimensions 156 × 234 × 18 mm   ·   750 g
Language English  

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