Organization and Marketing (RLE Marketing) - Routledge Library Editions: Marketing - Peter Spillard - Books - Taylor & Francis Ltd - 9781138793552 - August 22, 2014
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Peter Spillard
Organization and Marketing (RLE Marketing) - Routledge Library Editions: Marketing 1st edition

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Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

242 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 22, 2014
ISBN13 9781138793552
Publishers Taylor & Francis Ltd
Pages 242
Dimensions 156 × 234 × 23 mm   ·   408 g
Language English  

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