Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) - Routledge Library Editions: Marketing - Stuart St P Slatter - Books - Taylor & Francis Ltd - 9781138793521 - August 22, 2014
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Stuart St P Slatter
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) - Routledge Library Editions: Marketing 1st edition

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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

152 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 22, 2014
ISBN13 9781138793521
Publishers Taylor & Francis Ltd
Pages 152
Dimensions 242 × 166 × 20 mm   ·   392 g
Language English  

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