Marketing for the Developing Company (RLE Marketing) - Routledge Library Editions: Marketing - John Winkler - Books - Taylor & Francis Ltd - 9781138792814 - August 22, 2014
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John Winkler
Marketing for the Developing Company (RLE Marketing) - Routledge Library Editions: Marketing 1st edition

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This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ?jargon? has deliberately been avoided to ensure a straightforward presentation of marketing facts.

274 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 22, 2014
ISBN13 9781138792814
Publishers Taylor & Francis Ltd
Pages 274
Dimensions 156 × 234 × 20 mm   ·   670 g
Language English  

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