Industrial Marketing Research (RLE Marketing): Management and Technique - Routledge Library Editions: Marketing - Nicholas Stacey - Books - Taylor & Francis Ltd - 9781138791633 - August 22, 2014
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Nicholas Stacey
Industrial Marketing Research (RLE Marketing): Management and Technique - Routledge Library Editions: Marketing 1st edition

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The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

186 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 22, 2014
ISBN13 9781138791633
Publishers Taylor & Francis Ltd
Pages 290
Dimensions 156 × 234 × 28 mm   ·   476 g
Language English  

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