Marketing Strategies for Central and Eastern Europe - Routledge Revivals - Petr Chadraba-Stewart Arnold-Reiner Springer - Books - Taylor & Francis Ltd - 9781138718265 - June 15, 2018
In case cover and title do not match, the title is correct

Petr Chadraba-Stewart Arnold-Reiner Springer
Marketing Strategies for Central and Eastern Europe - Routledge Revivals 1st edition

Price
$ 91.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Aug 19 - 31
Get notified about new Petr Chadraba-Stewart Arnold-Reiner Springer releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.

226 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 15, 2018
ISBN13 9781138718265
Publishers Taylor & Francis Ltd
Pages 226
Dimensions 240 × 164 × 20 mm   ·   500 g
Language English  
Editor Arnold, Stewart
Editor Chadraba, Petr
Editor Springer, Reiner

More from the same publisher

See all of Petr Chadraba-Stewart Arnold-Reiner Springer ( e.g. Hardcover Book )