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Marketing Management in Africa George Tesar 1st edition
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Marketing Management in Africa
George Tesar
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.
344 pages, 28 Line drawings, black and white; 23 Tables, black and white; 28 Illustrations, black an
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 20, 2018 |
| ISBN13 | 9781138714397 |
| Publishers | Taylor & Francis Ltd |
| Pages | 344 |
| Dimensions | 229 × 152 × 19 mm · 532 g |
| Language | English |
| Editor | Anderson, Steven W. |
| Editor | Graff, Jens |
| Editor | Tesar, George (Umea University, Sweden) |
| Editor | Traore, Hassimi |
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