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The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries - Routledge Advances in Internationalizing Media Studies Geniets, Anne (University of Oxford, UK) 1st edition
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The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries - Routledge Advances in Internationalizing Media Studies
Geniets, Anne (University of Oxford, UK)
The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.
188 pages, 24 black & white illustrations, 8 black & white tables, 16 black & white line drawings
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 27, 2016 |
| ISBN13 | 9781138689435 |
| Publishers | Taylor & Francis Ltd |
| Pages | 204 |
| Dimensions | 229 × 154 × 21 mm · 312 g |
| Language | English |
| Series Editor | Thussu, Daya (Hong Kong Baptist University) |
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