Marketing Management and Communications in the Public Sector - Routledge Masters in Public Management - Pasquier, Martial (University of Lausanne, Switzerland) - Books - Taylor & Francis Ltd - 9781138655799 - August 22, 2017
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Pasquier, Martial (University of Lausanne, Switzerland)
Marketing Management and Communications in the Public Sector - Routledge Masters in Public Management 2nd edition

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This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

276 pages, 41 black & white illustrations, 21 black & white tables, 3 black & white halftones, 38 bl

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 22, 2017
ISBN13 9781138655799
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 150 × 220 × 20 mm   ·   521 g
Language English  

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