Ethics in Marketing: International cases and perspectives - Murphy, Patrick E. (University of Notre Dame, USA) - Books - Taylor & Francis Ltd - 9781138648098 - December 12, 2016
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Murphy, Patrick E. (University of Notre Dame, USA)
Ethics in Marketing: International cases and perspectives 2nd edition

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Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob

218 pages, 6 black & white illustrations, 6 black & white tables, 6 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2016
ISBN13 9781138648098
Publishers Taylor & Francis Ltd
Pages 198
Dimensions 174 × 244 × 12 mm   ·   394 g
Language English  

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