The Dark Side of Marketing Communications: Critical Marketing Perspectives - Routledge Studies in Critical Marketing - Hill, Tim (University of Bath, UK) - Books - Taylor & Francis Ltd - 9781138587120 - October 29, 2020
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Hill, Tim (University of Bath, UK)
The Dark Side of Marketing Communications: Critical Marketing Perspectives - Routledge Studies in Critical Marketing 1st edition

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What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.

124 pages, 1 Line drawings, black and white; 2 Tables, black and white; 1 Illustrations, black and w

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 29, 2020
ISBN13 9781138587120
Publishers Taylor & Francis Ltd
Pages 124
Dimensions 150 × 220 × 20 mm   ·   640 g
Language English  

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