Entrepreneurship Marketing: Principles and Practice of SME Marketing - Sonny Nwankwo - Books - Taylor & Francis Ltd - 9781138585232 - March 6, 2020
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Sonny Nwankwo
Entrepreneurship Marketing: Principles and Practice of SME Marketing 2nd edition

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This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges and opportunities faced by businesses today.

448 pages, 60 Line drawings, black and white; 39 Tables, black and white; 60 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 6, 2020
ISBN13 9781138585232
Publishers Taylor & Francis Ltd
Pages 448
Dimensions 174 × 242 × 26 mm   ·   878 g
Language English  
Editor Gbadamosi, Ayantunji (University of East London, UK)
Editor Nwankwo, Sonny (University of East London, UK)

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