Gifts, Romance, and Consumer Culture - Routledge Interpretive Marketing Research - - Books - Taylor & Francis Ltd - 9781138500709 - September 17, 2018
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Gifts, Romance, and Consumer Culture - Routledge Interpretive Marketing Research 1st edition

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This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct

262 pages, 6 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 17, 2018
ISBN13 9781138500709
Publishers Taylor & Francis Ltd
Pages 262
Dimensions 235 × 160 × 15 mm   ·   516 g
Language English  
Editor Belk, Russell W.
Editor Minowa, Yuko

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