The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More - Geraldine Michel - Books - Taylor & Francis Ltd - 9781138499614 - March 11, 2020
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Geraldine Michel
The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More 1st edition

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This book is a guide to understanding the complex process of co-branding and explains the key factors of success to build this specific form of a partnership. It offer tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies.

250 pages, 50 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 11, 2020
ISBN13 9781138499614
Publishers Taylor & Francis Ltd
Pages 286
Dimensions 170 × 228 × 15 mm   ·   524 g
Language English  

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