Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability - Innovation and Sustainability in Base of the Pyramid Markets - Ximena Rueda Fajardo - Books - Taylor & Francis Ltd - 9781138389120 - August 19, 2021
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Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability - Innovation and Sustainability in Base of the Pyramid Markets 1st edition

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This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.


160 pages, 12 Line drawings, black and white; 3 Tables, black and white; 12 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 19, 2021
ISBN13 9781138389120
Publishers Taylor & Francis Ltd
Pages 134
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  
Editor Arnold, Marlen Gabriele (Chemnitz University of Technology, Germany)
Editor Fajardo, Ximena Rueda
Editor Gold, Stefan
Editor Muthuri, Judy N. (University of Nottingham, UK)

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