Ethical Branding and Marketing: Cases and Lessons - Routledge Advances in Management and Business Studies - - Books - Taylor & Francis Ltd - 9781138337275 - April 29, 2019
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Ethical Branding and Marketing: Cases and Lessons - Routledge Advances in Management and Business Studies 1st edition

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The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.

196 pages, 3 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 29, 2019
ISBN13 9781138337275
Publishers Taylor & Francis Ltd
Pages 196
Dimensions 235 × 160 × 14 mm   ·   438 g
Language English  
Editor Fernandez-Calienes, Raul (St. Thomas University, USA)
Editor Gringarten, Hagai (St. Thomas University, USA)

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