Principles of Strategic Management - Innovative Business Textbooks - Tony Morden - Books - Taylor & Francis Ltd - 9781138297128 - August 11, 2017
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Tony Morden
Principles of Strategic Management - Innovative Business Textbooks 3rd edition

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Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

640 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 11, 2017
ISBN13 9781138297128
Publishers Taylor & Francis Ltd
Pages 638
Dimensions 234 × 156 × 45 mm   ·   982 g
Language English  

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