Behavioral Strategic Management - Bromiley, Philip (University of California - Irvine, USA) - Books - Taylor & Francis Ltd - 9781138292352 - September 21, 2017
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Bromiley, Philip (University of California - Irvine, USA)
Behavioral Strategic Management 1st edition

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This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage of their organization’s strengths and build their capabilities.

244 pages, 23 black & white illustrations, 1 black & white tables, 22 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 21, 2017
ISBN13 9781138292352
Publishers Taylor & Francis Ltd
Pages 254
Dimensions 234 × 157 × 21 mm   ·   506 g
Language English  

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