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Airport Marketing: Strategies to Cope with the New Millennium Environment David Jarach 1st edition
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Airport Marketing: Strategies to Cope with the New Millennium Environment
David Jarach
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
154 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 31, 2016 |
| ISBN13 | 9781138278059 |
| Publishers | Taylor & Francis Ltd |
| Pages | 156 |
| Dimensions | 234 × 156 × 17 mm · 256 g |
| Language | English |
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