The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy - Enrico Trevisan - Books - Taylor & Francis Ltd - 9781138274112 - September 9, 2016
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Enrico Trevisan
The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy 1st edition

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Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.

156 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 9, 2016
ISBN13 9781138274112
Publishers Taylor & Francis Ltd
Pages 154
Dimensions 232 × 158 × 14 mm   ·   264 g
Language English  

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